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But then everything expanded. It was gradual too, so it snuck-up on people and caught them off-guard. The net started acquire traction and small business marketing budgets starting to diversify and allocate some for web marketing opportunities. They still spent a fantastic with "the book", mostly because the world was still a nascent marketing channel and the opportunities were limited. So YP sales team kept taking orders and continued help to make money; granted a little less but still a good income. So, although everyone knew the world was gaining a little, they remained calm. Directories rolled out a few new features to help YP ads stand completly. They released a website to extend advertising opportunities and made an effort to evolve. They did it so gently.

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