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Leading up to our event, Rob & Shea worked close with me to ensure all our AV & lighting ran as we wanted. Galaxy is a leading supplier of custom and stock control cables. Voltage Control cables have a voltage of 300V to 600V, and power cables usually have a higher voltage of 0.6/1 kV. Since power cables are used in an active environment and transfer a high amount of energy, they call for excellent sheathing. Due to the nature of the environment they are used in, what is control cable these cables have to be flexible or flexing. The cables are to be flexible enough to enable hassle-free routing and cabling at any location. The opportunity is leveraging the traction in NZ into the much larger markets we are operating in. So the small business market we believe is the largest monetizable opportunity out there. I think people are seeing we are executing well, communicating openly and they are starting to understand the size of the opportunity. RD - As we are still in investment phase we are focusing on executing our plan within our cost budgets, recruiting and growing partners (which builds a scalable way to attract customers), customers, revenue.

I certainly don't understand the business and growing income and customers without making a profit is foreign to most investors. SI - How many customers do you expect to have in five years and an estimate of revenue and profit projections for those customers? From the concerns from others about the large amounts of money it would cost to run the company, $65 million Rod points out it cost MYOB at the time, now it cost over that figure to run Xero - to the fact that Rod gave up on running the company at a profit in 2011 to concentrate on growing the company. RD - We have trialled a number of sales models in each territory as we worked out the best approach for each market. Develop, Test, QA, Customer Care, Marketing, Billing, Sales etc. When the server runs the business you need to build a full business. We do want to build a significant business though and be one of the key global players in this space. RD - Atlassian out of Australia have cracked a good business model in the Enterprise space and love their customers.

It’s also obvious that a lot of risk has been taken out of the business. It’s really hard to find great product testers in New Zealand. The company has products that seem to find favour with the customers it does have and users of Xero are enthusiastic to the point of idolization of their products. Subscribers are sick of hidden charges and rental fees -- the FCC is also proposing a rule the make billing more transparent, specifically about monthly charges for programming and equipment fees -- and eliminating some of those fees could be key to winning back customers. The power cable is the type of cable used to send the energy from its source to the equipment. These include airport lighting cables, welding cables, different types of marine and shipboard wires, portable power cords, and others. Signal cable includes coaxial cables, twisted pair cables, and fiber optic cables. Roadcase for transporting 6 conference mics, the interconnect cables and GMC-10 Audio converter. Public Address Audio incl. Xero as a start up as a public company in NZ was the only way to do it. SI - When do you expect Xero to turn a profit, based on figures in your 31 March 2010 update to the market?

MARKET RELEASE Xero exceeds 10,000 customer milestone 23 July 2009 In advance of the Xero Annual Meeting this afternoon Xero wishes to provide the market with a short update of the Company’s progress. SI - Do you think the Xero stock price accurately reflects the value of the company at present or do you think there is alot of expectation built into the share price? In the meantime we are also looking for other SaaS based Stock systems to link Xero to. SI - How big is your shareholding in Xero and how important to you is it that you and other Xero directors have a financial interest in the company as an added incentive to do better? I think this is because accounting is quite sticky once you commit and by the time we count a customer they have trialled the software and running their business on it. We knew that getting people to change their accounting software would be hard and also the minimum required feature set is large and it would take a while to build all the features the incumbents had. So with Xero the model was 50 people from the start so we could build a global business with a full team.