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Search Engine Optimization or SEO, is probably the single the crucial element in determining the success or failure of a website. Yet the majority of web designers and web development companies know very little about SEO, and a lot of what they do know is inaccurate or outdated. There are a few myths and misconceptions about Web site. If you are talking to a web designer about SEO, and they to help talk about any of these popular misconceptions, walk away and find a real SEO expert.