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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer fashion at one of the UK's leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware technology and many more.

ASOS has over 800 brands in petite tall, tall, and curvaceous styles. Oh Polly, a favourite of celebs, offers two-piece dresses and body-con set. Nasty Gal, a cult favourite brand focuses on vintage inspired styles. BooHoo is a fast-fashion behemoth. BooHoo offers a variety of womenswear that is affordable.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was created with fashionable shoppers in their twenties in mind. The company raised money for its first venture by selling replicas of popular styles, like the ones worn by Kate Moss and Sienna Miller. However, a year later founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing, as this would generate the highest returns.

The ASOS website offers a broad variety of sizes and items, including maternity and plus size clothes accessories, shoes, and stationary. It also features a range of style guides and #AsSeenOnMe content to give inspiration. Customers can add items to a wish list and create private boards to organize their favorite items.

ASOS's mobile app provides a seamless shopping experience, with saved items being synced and quick checkout. The app shows stock information to help prevent disappointment when an item is not in inventory. This is a great example of how retailers could make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

Established in 1989, George is the Asda's grocery fashion brand Notebook With Refillable Pages clothes for women, men and children. George offers a selection of clothing that is affordable and ethically procured. Customers can shop online, at over 500 Asda stores, as well as on the George website.

The new collection taps into the 'quiet luxury' trend, featuring pieces made from silk, cotton and linen blends. The collection features slouchy suits, ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and increase to 77 pounds (for complete suits).

As a fast-fashion store, ASDA George creates new store planograms and directives "generally every six weeks". The company uses Visual Retailing's software for retail planning to modernize and ensure the future-proofing of its planning process. It can now send visual merchandising design and briefs at a rate that is unprecedented, efficiency, and simplicity. The company also uses StyleShoots all-in-one photo machines that instantly remove garments from their backgrounds and can be transferred into the Visual Retailing system for instant use in VM layouts. This improves merchandising consistency and ensures that all stores receive the identical information.

Debenhams

Debenhams, one of the UK’s oldest department stores, offers an array of clothing and other items. It also offers a wide selection of brands and has regular sales and discounts. Additionally, the company offers various services to help customers locate what they're seeking.

The retailer began operations in 1778 as a draper's business in London. Through the years, it grew into a large department chain of stores with a global presence. It is a leading retailer of fashion that is renowned for its exclusive brands and designer clothing. It has a large online presence.

While a few Debenhams stores have closed due to the COVID-19 pandemic, it has continued to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. The purchase highlights the growing power shift away from brick and mortar stores to more agile online counterparts. This trend is likely to continue as physical store sales continue to decline.

Topshop

Topshop is an online fashion retailer. It sells clothes for women and men, as well as accessories. It has different lines including Boutique, Collections, and Style. The company also offers stylist services that suggest clothes according to the person's personality and preferences. This is an excellent feature for indecisive people or fashion newbies.

In the past, a visit to Oxford Street in London Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes which was the most famous store's cavernous interior full of makeup, shoes, and clothes to discover as you walked its escalators mirrored to the beat of thumping house music. The company's fortunes took a turn to the negative and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo could be headed towards collapse (Yahoo Finance, 2012).

What saved Topshop in the past was its unique selling point of being the closest shopper on the high street got to catwalk fashion, but this was the thing that ultimately ended it. Asos and Boohoo began offering the same styles that were trending at a lower cost. Shops were shut down by the thousands.

Misguided

Missguided, a UK-based fashion website, sells fashionable pieces inspired by the fashion of celebrities. The website is feminine, with a a pink and white theme. On its website, it also features different models and clothing items for women. The website offers free next-day delivery as well as students can avail a discount for customers.

The site offers a broad selection of products and is targeted at 16-34 year olds. The brand is a rival of Boohoo - a fashion retailer that also sells trendy clothing to the same target audience. The site has bold headings with images of clothing. Boohoo allows customers to join their newsletter and get emails about new products.

The company was created by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers in over 100 countries. Its own brand of fashion clothing is created and manufactured mostly from the United Kingdom. The company also sells other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is based on a concept that maximizes profits by selling to a younger demographic that craves new and on-trend clothing at a low price. This demographic, which consists of those under the age of 30 is a huge market in the world.

Boohoo's employees are offered a range of benefits which include competitive bonus plans and long-term financial security via pension plans. The company prioritizes employee health with gyms on-site and free health cash plans and mental assistance. The company is well-known for its commitment towards size inclusivity. It provides detailed clothing size charts to help shoppers find the right fit.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy groceries, household items and tools for DIY. The site features a variety of international brands and Water Distribution Piping - learn more about Vimeo - products.

Other online stores worth checking out are river island for trendy pieces inspired by the catwalk and the fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that appear a lot more expensive than they are, and Lavish Alice which is a go to for couture inspired designs that can be worn dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are avid fans of the shop's designs.

Department chain John Lewis is another must-visit for those who love fashion, considering that their collection spans across all major categories including electronics and fashion-forward cosmetics. They also have a wide selection of household products like unique tea caddies.