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SEO stands for search engine optimization. It is the process of improving the visibility of a website or web page in search engine results pages (SERPs). SEO can be done through a variety of techniques, including optimizing the website's content, structure, and code.

There are four main types of SEO:

On-page SEO refers to the optimization of the website's content, structure, and code. This includes things like keyword research, title tag optimization, and meta description optimization.

Off-page SEO refers to the optimization of the website's backlinks. Backlinks are links from other websites to your website. The more backlinks you have from high-quality websites, the higher your website will rank in SERPs.

Local SEO refers to the optimization of a website for local search results. This includes things like optimizing your website for your local area, claiming your Google My Business listing, and getting reviews.

Technical SEO refers to the optimization of the website's technical aspects. This includes things like ensuring your website is mobile-friendly, fixing any crawl errors, and optimizing your website's loading speed.

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