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Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer clothes at one of the UK's top department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware tech, and much more.

ASOS offers 850+ brands in tall, petite and curvaceous ranges. Influencer favourite Oh Polly stocks two-piece sets and body-con dresses while cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. The fast-fashion giant BooHoo offers a variety of affordable womenswear clothes.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was created with fashion-conscious customers in their 20s in mind. The company initially raised startup funds by selling cheap replicas of the clothes worn by celebrities like Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to concentrate on clothing as it would provide the highest returns.

The ASOS website offers a wide range of products and sizes, including maternity clothes, plus-size clothing, accessories such as shoes and stationary. It also has a selection of trend guides and #AsSeenOnMe posts to inspire. Customers can also add items to their wish list and create private boards to store their favorites.

The ASOS mobile app offers an uncluttered shopping experience that includes the synchronization of your saved items and quick checkout. The app shows stock information to prevent disappointment if an item is not in availability. This feature is a great example of how retailers can utilize e-commerce to improve customer engagement and build brand loyalty.

George at ASDA

George, the fashion brand of Asda, was founded in 1989. It offers clothing for men, woman and children. George offers a variety of clothes that are affordable and ethically procured. Customers can shop online, at more than 500 Asda stores, as well as on the George website.

The collection is inspired by the 'quiet luxe' trend and features pieces made of linen, cotton and silk blends. The collection features slouchy Biohazard Tyvek Suits and ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and go up to 77 pounds for complete suits.

ASDA George, a fast fashion retailer, designs new store plans and instructions "generally every six weeks". Visual Retailing's software for retail planning to modernise and future-proof its planning process. It is now able to send visual merchandising designs and briefs at a rate that is unprecedented, efficiency, and simplicity. The company also uses StyleShoots all-in-one photo machines which instantly remove garments from their backgrounds and can be uploaded to the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and ensures that all stores get the identical information.

Debenhams

Debenhams is one of the oldest department store chains that has a broad selection of clothes and other products. It also features a great range of brands and offers regular sales and discounts. The company also offers various services to help its customers locate the products they are looking for.

The first store opened in London in 1778, initially as a drapers' store. Through the years, it has expanded into a large chain of department stores with global reach. It is a leading retailer of fashion that is renowned for its exclusive brands and designer clothing. It has a significant online presence.

Debenhams has continued to operate its online store despite stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's websites and brand for a sum of PS55million. The acquisition highlights the increasing power shift away from brick and mortar stores to more agile online counterparts. This trend is likely to continue as the number of consumers continues to decline in physical stores.

Topshop

Topshop is a retailer of fashion that sells men's and women's clothing as well as accessories. It has a variety of brands, including Collections and Boutique. The company also provides a styling service that will suggest clothes based on the user's personal style and preferences. This is a great option for people who are unsure or novices.

The company's fortunes have taken a turn to the negative and it now appears like the entire Arcadia Group - which includes Dorothy Perkins, Topshop and Boohoo could be on the brink of crashing (Yahoo Finance 2012). However, the company's fortunes have taken a turn to the negative and it appears like the entire Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo is nearing the brink of collapse (Yahoo Finance 2012).

The unique selling point of Topshop was that it was the closest high-street customer could be to catwalk style. But this was the reason it went under. When Asos and Boohoo started offering the same fashions at a lower price, shoppers have stopped coming to the shops in masses.

Unintentionally

Missguided is a UK fashion website that sells on-trend pieces, inspired by the style of celebrities. Its website is feminine with an all-white and pink theme. It also showcases female models and clothing items on its webpage. The website offers free next-day delivery as well as discounts for students.

The site has a broad variety of merchandise and is geared towards 16-34 year olds. The brand is a competitor of Boohoo - a fashion retailer which also sells trendy clothes to the same audience. The site has large headings and images of clothing. Boohoo lets users subscribe to their newsletter and receive email updates about new products.

Nitin Pasi founded the company, describing the style as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers in over 100 countries. Its own fashion clothing brand is designed and sourced mostly in the United Kingdom. The company also has other brands, such as Pretty Little Thing and Miss Pap.

The brand's business model is based on a strategy that maximizes profits by selling to a younger demographic who seeks out the latest and trendy clothing at a low price. This market segment, which is comprised of people who are under 30 years old, represents a huge market segment worldwide.

Boohoo's employees enjoy a variety of benefits that include competitive bonus programs and long-term financial security via pension plans. The company prioritizes employee health through gyms on-site and free health cash plans and mental support. The company is also well-known for its dedication to sizing diversity with precise size charts that allow shoppers to find the right fit.

Amazon

As the world's biggest online store, Amazon's UK branch offers a wide assortment of shoes, clothing and arttoframes custom frame accessories. You can also purchase groceries, household items and DIY tools. The site has a variety of international brands and product.

Other online stores worth checking out are River Island for fashion-led pieces inspired by catwalks and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that appear a lot higher priced than they actually are, and Lavish Alice, which is a top choice for couture inspired designs that can be worn dressed up or dressed down days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

Department chain John Lewis is another must-visit for those who love fashion, considering that their collection spans across all major categories, including electronics and fashion-forward cosmetics. They also offer a broad assortment of household items, such as unique tea caddies.